Advertising & Promotion
Traffic that pays for itself
Organic reach takes time — advertising buys speed. But marketplace ad auctions burn budgets fast on default settings, and external traffic converts only when it lands on a card that's ready for it.
We manage all three traffic channels as one system: internal marketplace ads (search and product card promotion), external performance traffic, and social media campaigns with bloggers and targeted ads — each with clear budgets, tracked results and regular reporting.
What's included
- Internal marketplace campaigns: search ads, card promotion, banners
- Campaign structure, bids and negative keywords managed weekly
- External traffic: context and targeted ads leading to your listings
- Social media promotion and blogger integrations
- Budget planning, A/B tests and transparent performance reports
How it works
- 1
Strategy
We pick the channels and budgets that fit your product, margin and goals.
- 2
Launch
Campaigns are built, creatives prepared and tracking set up.
- 3
Optimize
Bids, keywords and creatives are tuned continuously; you get clear reports on spend and return.
Frequently asked questions
What budget do I need to start?
Meaningful internal-ad tests usually start from a few hundred dollars per month per marketplace. We recommend a starting budget based on your category's auction prices — and scale only what proves profitable.
Which channel should I start with?
Almost always internal marketplace ads — the buyer there is already searching with intent. External and social traffic come next, once the card converts well.
How do you report results?
You get regular reports with spend, orders, cost per order and the share of ad-driven sales, plus our recommendations for the next step.